It's usual for our local free sheets to have fawning restaurant reviews (generous portions, attentive service, complimentary authentic decor) right next to a half page ad for the establishment in question. It's not impressive and unlike the food found in the critique, it leaves a nasty taste in the mouth. Yet, it's understandable given the dependence on advertising revenue that such publications don't mention the mouse droppings in the kitchen and the soup like fudge.
For paid for newspapers, however, the situation should be different and journalistic integrity should be to the fore.
Therefore, today's article in the Liverpool Echo by Susan Lee must have been as a result of an in depth probing of the subject of the story, and not as the cynical may say, merely copied from the P.R. lady's leaflet.
The story - I Got New Boobs To Help Me Beat The Credit Crunch - immediately leaps out at the reader. The story centres around one Kimm Barber-O'Reilly (no relation to The Who song), who bares her soul, if not her breasts:
- “I was made redundant earlier this year and it completely floored me,” recalls the 45-year-old mother-of-one. “I had built a career in the beauty industry and losing my job really knocked my confidence. I had a property abroad and that had to go, too.
- “I thought about it, realised I was going to start afresh, and needed to look my best.” She underwent breast augmentation the results with which she says she is ‘thrilled’.
- She has also started a new job with cosmetic surgery specialists Transform, based at a clinic in Crosby.
- Transform, the country's biggest provider of breast augmentations, has seen a 28% increase in boob jobs in the last two years
A clinic manager for Transform, she isn’t surprised that credit crunches have no effect on bookings.
“People are feeling depressed. There’s enough misery around and they want to make the best of themselves and improve their lives.
“Nowhere is that more true than in Liverpool. Women here want to look and feel good and will always want to find ways to bounce back.”
She says she is seeing a lot of bookings for facial work, either full surgery or work around the eyes.
“I think we’re all conscious of looking older and, particularly if jobs are on the line, it’s difficult if we feel we’re competing with younger people.”
For more details on Transform telephone: 0151-931 6930.